Welcome to betterBLACK, a community built for us by us to encourage the growth and financial freedom of Black business owners and people across the GTA.

betterBLACK was born out a frustration of wanting better for Black people and communities. The irony behind wanting “better” is that all we’ve ever asked for was equality, but apparently that was asking too much.  

The name betterBLACK also comes from the idea that you’re making the better choice by supporting a Black owned business and to change the stigma that Black owned somehow means of lesser quality - we’re here to let you know that it’s betterBLACK.

The oppression black people face at every level makes it difficult for us to start and sustain a business, however we somehow manage to make it happen. Those Black owners who are able to start a business also face the risk of not staying open due to limited resources and other oppressive means. This is why it’s important for Black people to take back the power in our dollar. The Black dollar spends the least amount of time in its own community when compared to other races and minorities, which is largely due to the difficulty of finding these black owned businesses. We hope to eradicate that problem by acting as a directory to make buying Black easier than ever!

betterBLACK is committed to telling the stories of these Black business owners, as we’ll be regularly highlighting individual businesses so that they can share their story. Whatever it is, we all have a story to tell.